Taryn Williams is the Founder and CEO of theright.fit – an online marketplace that helps connect brands with the right creative talents for advertising and marketing. In this week’s episode of Commical, she speaks with Marie about visual storytelling, finding the perfect talent, and the importance of diverse representation.
Taryn is one of those ambitious female entrepreneurs that is sure to inspire. With two successful companies and years of experience behind her, she knows how to run a business, and how to do it well.
Taryn brings valuable insight about visual storytelling and explains that it’s all about creating engaging content that speaks to audiences. In knowing what story to tell, brands must have a deep understanding of their values, and what they hope to achieve. Only then, can they figure out which talent to work with.
Drawing upon her learnings from theright.fit, Taryn shares her business advice on finding the perfect talent to represent your brand. She highlights that this a process of trial and error. It takes time for brands to earn consumer trust and understand what works best.
However, no matter the process, authenticity is essential. Audiences want to see real stories that reflect real lives. Brands need to be aware of the importance of including diverse faces, bodies and voices in their communications.
Taryn has seen first-hand how brands and their casting practices are changing. Diverse representation in visual storytelling is more important than ever. The creative community is making great strides forward, and inclusivity is something to be championed by both brands and audiences.
