Changes in today’s business environment have led to a strong shift in the way brands think and the choices they make. Within the marketing and advertising industry, there has been a push towards ensuring age, ethnic and skill diversity are included in campaigns. Consumers are demanding authentic faces and voices that mirror real people.
What should my brand look like? Who should I work with? How can I be inclusive? Find the answers to these questions in this podcast, featuring successful business founder and tech CEO Taryn Williams.
Tune in to one of the most helpful podcasts for creative entrepreneurs looking to improve their visual communication.
Taryn Williams is the Founder and CEO of theright.fit – an online marketplace that helps connect brands with the right creative talents for advertising and marketing. In this week’s episode of Commical, she speaks with Marie about visual storytelling, finding the perfect talent, and the importance of diverse representation.
Taryn is one of those ambitious female entrepreneurs that is sure to inspire. With two successful companies and years of experience behind her, she knows how to run a business, and how to do it well.
Taryn brings valuable insight about visual storytelling and explains that it’s all about creating engaging content that speaks to audiences. In knowing what story to tell, brands must have a deep understanding of their values, and what they hope to achieve. Only then, can they figure out which talent to work with.
Drawing upon her learnings from theright.fit, Taryn shares her business advice on finding the perfect talent to represent your brand. She highlights that this a process of trial and error. It takes time for brands to earn consumer trust and understand what works best.
However, no matter the process, authenticity is essential. Audiences want to see real stories that reflect real lives. Brands need to be aware of the importance of including diverse faces, bodies and voices in their communications.
Taryn has seen first-hand how brands and their casting practices are changing. Diverse representation in visual storytelling is more important than ever. The creative community is making great strides forward, and inclusivity is something to be championed by both brands and audiences.
Taryn Williams is an award-winning tech start-up and media industry entrepreneur. She is the CEO and founder of WINK Models and theright.fit.
A former model, digital influencer and creative business leader, Taryn is an incredibly successful and ambitious woman. She launched WINK Models, in 2007 at the age of only 21 to create positive change in the modelling industry. Today, Winks is one of Australia’s leading commercial modelling agencies, and represents over 650 models around Australia.
In 2016, Taryn launched the right.fit – a digital marketplace connecting businesses to creative talents. This innovative platform has over 9,000 talents, and has serviced a wide range of leading brands, including Toyota, LG, AAMI, Telstra, Westpac, Optus and Menulog.
Taryn has been awarded the 2017 B&T Women in Media tech leader award, and the 2018 Mumbrella Award for Innovation. She has also been featured in the B&T Hot 30 under 30, SmartCompany 30 under 30, and has been a finalist for numerous awards including 2015 Female Entrepreneur Awards, Women’s Agenda Emerging Entrepreneur of the year and AIM Young Entrepreneur of the Year.
Fusing communication expertise and stand-up comedy makes for a unique take on a business podcast, and very easy listening. Commical explores a range of interpersonal, group and mass communication topics through the experiences of my talented guests.
Light in tone, heavy in value – download now from all good podcast apps or listen online now.
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